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INTERVIEW x LBH FOUNDER

INTERVIEW x LBH FOUNDER

Empowering Skin Through Science: An Exclusive Interview with the Founder of LBH 

In a crowded skincare industry filled with fleeting trends and bold promises, one Heather Reay is striving to stand out by prioritizing science, transparency, and real results. We sat down with our visionary founder of LBH Skincare to hear about her personal journey, the passion that fuels her work, and what makes LBH a brand with intention.

Can you take us back to the moment you realized you wanted to create your own skincare brand? What drove you to take that leap?

Heather: Due to my struggles with acne starting at a young age, skincare has always been more than just a routine for me—it is a deep fascination with how the skin functions, how it responds to the world around us, and how we can harness science to truly improve skin health. I have spent years researching skincare, questioning ingredient lists, and analyzing the claims made by brands.

There was a pivotal moment about a decade ago, when I realized that so many products on the market were making bold claims but lacked the scientific foundation to back them up. Furthermore, when I looked at their ingredients, they were essentially the same formula and just packaged and marketed differently. It frustrated me to see my clients investing in products that did not deliver real, lasting results. That is when I knew I had to create my own skincare. I wanted to create a brand that people could trust—a brand rooted in integrity, backed by science, and dedicated to actual transformation not just profits.

Skincare is an industry filled with competition. How did you go about creating something truly different with LBH?

Heather: From the very beginning, I knew that LBH had to be different. It was never about following trends or capitalizing on what was popular at the moment. It was about formulating products that worked—products with scientifically proven ingredients that would support skin health in a meaningful way. 

I spent countless hours collaborating with experts, diving into research, and carefully selecting ingredients that would truly benefit the skin. Every ingredient had to have a purpose, not just be illusory or for marketing claims, and be backed by real science. LBH is not just another skincare brand—it is a movement towards smarter, more informed skincare choices that lead to change.

What do you believe truly sets LBH apart? 

Heather: There are three pillars that define LBH, and they are the reason why we stand out:

  • Science-Driven Formulations – I am deeply committed to ensuring that every ingredient we use has a clear, research-backed purpose. There is no fluff, no fillers—just powerful, effective skincare.

  • Transparency – I believe that people deserve to know exactly what they are putting on their skin. Too often, brands rely on marketing buzzwords without explaining the actual benefits of their ingredients. At LBH, we are open and honest about our formulations because our customers deserve that level of trust.

  • High-Performance Skincare – We are not here to create quick fixes or temporary solutions. Our products are designed to nourish, protect, and enhance skin health over the long term. From hydration and barrier repair to anti-aging and environmental defense, every product is created with intention and precision.

What is your ultimate vision for LBH? Where do you see the brand in the future?

Heather: My vision is bold and ambitious—I want LBH to redefine what skincare means. I want to build this into a name brand that stands as a beacon of integrity and effectiveness in the industry. I want to educate people about skincare, empower them to make informed decisions, and give them products that truly work. I see LBH becoming a trusted leader in the industry, setting new standards for efficacy and transparency. This is just the beginning, and I am beyond excited for what is to come.

What do you hope people feel when they use LBH products?

Heather: Confidence. Assurance. Trust. I want people to look in the mirror and feel great about their skin, knowing they are using products that are not just another beauty trend but a genuine investment in their skin health.

For me, skincare is not about looking perfect—it is about feeling your best. It is about understanding your skin, treating it with care, and knowing that you are using formulations that are designed to support and protect it in the best way possible during all stages of your life.

What is next for LBH? Any exciting developments on the horizon?

Heather: We are constantly innovating, researching, and formulating. The beauty industry is evolving, and we are committed to staying at the forefront of that evolution. Right now, we are developing new products that align with our mission—products that will continue to push the boundaries of what skincare can achieve. There are some exciting launches on the horizon, and I cannot wait to share them with our customers. 

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